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2008-9

Ancestry Product Lead: Angel Steger
The following images detail some of the more visual aspects of the ancestry product.

Awards

Time Magazine's 2008 Invention of the Year

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Detail view of Relative Finder feature. This found other people in the 23andMe database that shared some percentage of DNA with the user—with an emphasis on keeping users private until they chose to reveal their identity to another user. Relatives were sorted into probability buckets.
Since most found relatives were more distant cousins, an educational video was created to help users understand the wider branches of family trees. Angel Steger created the general storyline in collaboration with Ariana Killoran, animator.
Details like information tooltips were very important for new features, which tended to be complex technologically and emotionally for users. At the lower part of the image, you can see a more traditional list view of relative matches.
Ancestry Painting was an early feature showing the general global breakdown of a particular individual's DNA. Admixtures tell an important story of human migrational history. At left, you can see DNA for the child of a Eurpean father and an Asian mother, representing the perfect 50/50 split geographically. The Uyghur woman and African American woman shown at right have a much more complex pattern.